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       Diploma in Marketing Management

Introduction
The Diploma in Marketing Management (DMM) provides students with the prospect of obtaining effective knowledge and skills in marketing studies. Marketing reflects competitive advantages for-commercial and non-profit organizations while examining the interpersonal-relationships that exist among their customers, members, the competitor and internal resources. A key part of marketing consists of gaining insights into customer needs and then, developing effective marketing strategies.

A student has to acquire 92 credit hours to complete this programme.

Upon completion of the programme, graduates will be able to:-
Demonstrate knowledge and awareness of both Islamic and conventional principles and practices in the areas accounting, management, finance, marketing, economic, law and operation of banks and financial institution.
Recognize and apply the principles of Islamic in relation to banking and financial practices.
Identify the organization’s needs, demand for Islamic banking and financial services and be able to recommend suitable instruments to meet the demand for shariah compliance products and services.
Recognize and appropriately respond to ethical, legal and strategic concerns relating to Islamic bank and finance services.
Communicate effectively and professionally in business situation through physical or virtual presence, writing, speaking, listening and electronic media.
Apply critical thinking and problem solving skills guided by the Islamic principles and shariah requirement relating to matter involving services and products and operation of bank and financial institutions.
Apply skills and principles of lifelong learning in career development and all aspects of life.
Recognize entrepreneurial opportunities for new business, evaluate potential for new product, and consider implementation issues including financial, legal, operational and administrative procedures involved in starting new business and developing new product to meet market needs.
Demonstrate leadership skills that are appropriate to employment.
I) SPM / O Level / Equivalent (Pass with Three (3) credits);
OR
II) Pass any Certificate program from IIC or other higher education learning institution.
NO COURSE CODE COURSE NAME CREDIT HOURS
1 MPU2163 OR MALAYSIAN STUDIES (FOR LOCAL STUDENTS) 3
MPU2133 BAHASA MALAYSIA KOMUNIKASI 1 (FOR INTERNATIONAL STUDENTS)
2 MPU2213 BAHASA KEBANGSAAN A (FOR LOCAL STUDENTS WHO DO NOT EARN CREDIT IN BAHASA MELAYU AT SPM LEVEL) 3
MPU2233 OR PRESENTATION SKILLS
MPU2253 PROCESS WRITING
3 MPU2323 OR POLITICAL SCIENCE 3
MPU2343 HUMAN RELATIONS
4 MPU2412 OR IBADAH CAMP (FOR MUSLIM STUDENTS) 2
MPU2422 INTERCULTURAL PROGRAM (FOR NON MUSLIM STUDENTS)
5 CEL 1231 INTERMEDIATE ENGLISH 1 3
6 CEL 1232 INTERMEDIATE ENGLISH 2 3
7 CEL 2233 ADVANCED ENGLISH 1 3
8 CEL 2234 ADVANCED ENGLISH 2 3
9 CEL 3231 BUSINESS COMMUNICATION 3
10 QBA 1232 BUSINESS MATHEMATICSĀ  3
11 BUS 1231 INTRODUCTION TO BUSINESS 3
12 BUS 1234 PRINCIPLES AND PRACTICE OF MANAGEMENT 3
13 DIT 1231 INTRODUCTION TO IT 3
14 DCT 1231 COMPUTER APPLICATION 3
15 DBF 1231 PRINCIPLES OF ECONOMICS 3
16 DOM 2234 PRINCIPLES OF ACCOUNTING 3
17 BUS 2233 PRINCIPLES OF MARKETING 3
18 BUS 2236 ORGANIZATIONAL BEHAVIOUR 3
19 BUS 2238 CONSUMER BEHAVIOUR 3
20 DMM 2232 BUSINESS ETHICS 3
21 DMM 2233 SERVICE MARKETING 3
22 DMM 2234 MARKETING CHANNELS 3
23 DME 3234 ENTREPRENEURSHIP 3
24 DMM 3231 INTRODUCTION TO RETAILING 3
25 DMM 3233 INTEGRATED MARKETING COMMUNICATION 3
26 DMM 3234 SALES MANAGEMENT 3
27 DMM 3235 MARKETING MANAGEMENT 3
28 LAW 3235 BUSINESS LAW 3
29 PTD3231 PRACTICAL TRAINING 3
30 IRK2231 CONCEPTS OF ISLAMIC BELIEF 3
31 IRK2232 ISLAMIC IBADAH
32 IRK2235 BIOGRAPHY OF PROPHET MUHAMMAD S.A.W
33 IRK2236 ASIAN CIVILIZATION
34 ARB 1231 INTRO. TO ARABIC LANGUAGE FOR BEGINNERS 3
35 ARB 1232 INTRODUCTION TO ARABIC LANGUAGE
36 MAN 3231 INTRODUCTION TO MANDARIN LANGUAGE
37 DMM 3232 RELATIONSHIP MARKETING
38 DEC 3233 INTRODUCTION TO E-COMMERCE
39 DIE 3231 FOUNDATIONS OF FINANCE
TOTAL CREDIT HOURS TO COMPLETE PROGRAMME = 92
-Temporarily Not Available-
Graduates in DMM would be able to be marketing executives that will involve in developing marketing campaigns that promote a product, service or idea. The role includes planning, advertising, public relations, organizing events, product development, distribution, sponsorship and research. The responsibilities of a marketing executive will vary, depending on the size of the organization and sector, and whether the focus is on selling a product or service or raising awareness of an issue that affects the public. As many organizations have marketing departments, marketing executives can be found in both the private and public sectors, from the financial, retailing and media industries to voluntary and public sector organizations.
Local Student
RM19,780.00

International Student
RM25,116.00

Please click here to view fees structure table.
Intake Semester
April, July and December.

English Preparatory Classes
The English Preparatory Classes (EPC) is the ice-breaking class to prepare students for the upcoming official semester. It is also a platform for students to have an early exposure of English language and it equips students with basic knowledge of four skills which are reading, writing, listening and speaking. During the session, the students will experience a professional and formal learning environment and develop their self-esteem through the activities conducted by the respective educators and the college as a whole. Exhibitions and presentations are the platforms for students to enhance their academic skills, particularly for their public interaction, as those are the keys to success in various skills. These activities enrich students' confidence level to use English in their communication in the future undertaking.

Supported by a team of qualified and experienced educators in IIC, the EPC classes are committed in producing graduates who are well-equipped not only with language disclosure, but also with relevant soft skills and life-long learning competencies to excel in today's competitive environment. Durations of the studies vary according to the intakes ranging from 2 weeks to 9 (nine) weeks. The fee is RM15 per week and the total contact hours per week is 12 (twelve) per week. Classes will be conducted from Monday to Thursday with 3 (three) contact hours per day.

'To acquire knowledge, one must study, but to acquire wisdom, one must observe' ~ Marilyn vos Savant~




 
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